Marketing Gimmicks
Ford – The Thermic Blanket Manual
Ford Ranger drivers are always getting into adventures. So, Ford decided to create a custom user manual for these adventure seekers and printed it on the thermal blanket! Check it out!
Liked this article? Like us on Facebook too!
Sprite – Bill the Billboard
Meet Bill, the first billboard with a billboard personality.
Liked this article? Like us on Facebook too!
Coca-Cola – The Happiest Thank You!
What’s the one thing you need to know when saying thank you? Give the happiest thank you today! 🙂 #ShareACoke
Yet another brilliant one by Coke!
Liked this article? Like us on Facebook too!
Cornetto – Luminiescent Ice Cream
Moviegoers at our West End cinema got a surprise last month when they were each given a free ice cream from our friends at Cornetto, created by food wizards Bompas and Parr.
Liked this article? Like us on Facebook too!
Mattel Games – Pictionary Mall Surprise
Regular shoppers in Canada were in for a surprise when Mattel Games turned a regular looking poster into a Pictionary game, that offered Pictionary challenges and unexpected gifts!
Liked this article? Like us on Facebook too!
Coca-Cola – Sharing Can
Coca Cola comes up with great campaigns to promote ‘sharing’. But can cans be shared? Coke makes it possible, as they designed a normal 330ml can that can be shared easily by two people! Another fantastic campaign by Coke!
Liked this article? Like us on Facebook too!
Dove – Legacy
Dove tries to send out a powerful message to girls by encouraging them to create a positive beauty legacy for themselves, to increase confidence and consistently feel good about themselves. It does a social experiment by asking mothers and their daughters to jot down about how they feel about their bodies. The results are surprising. Have a look!
Liked this article? Like us on Facebook too!
Nestle – Fitness Bra Cam
Nestle aims at creating awareness about breast cancer through it’s Pink Ribbon initiative, by fixing a camera on a woman’s bra, to find out how many people look at her breasts. It was done to remind women to check their breasts regularly to help prevent breast cancer! Check out the video!
Liked this article? Like us on Facebook too!
Double Grill and Bar – Burning Billboard
What better way to advertise your Steak House Double Grill, than with a burning billboard! Check out this brilliant gimmick by Double Grill and Bar, based in Yekaterinburg, in Russia!
Liked this article? Like us on Facebook too!
Coca Cola – Just Dance Now feat. Les Twins
To mark the launch of the Just Dance Now, Coca Cola launched it’s own event on September 15th, to give folks a first hand look into the game, and featured famous dancers, Les Twins! Have a look!
Liked this article? Like us on Facebook too!
Chirpy Chipmunk 